Senior Growth Marketing Manager (m/f/d)
You take ownership of QualityOne's marketing: from the campaign and the landing page to the first meeting with an IT lead who finally wants software that is tested properly.
QualityOne tests software for banks, insurers, industry and automotive, among them UBS, BMW and V-ZUG. We offer test automation, performance and security testing, test management and Testing as a Service, plus our own AI platform Testico®. Around 100 colleagues work out of Tallinn and across six EU countries.
So far QualityOne has grown mostly through referrals and personal contacts. We want that growth to become predictable. You are the first person to own marketing full time: channels, budget, numbers and the decisions that follow from them. Much of our material is already produced with AI, and we are looking for someone who prefers many small experiments to one big campaign a year.
Your responsibilities
- Build and run paid channels, above all LinkedIn Ads and Google Ads, measured by cost per lead and booked first meetings
- Plan, test and keep improving landing pages for services, industries and campaigns
- Develop our online tools, such as the QA maturity check, the Compliance Mapper and the effort estimate, into entry points for new contacts
- Own the CRM and lead flows: scoring, nurturing and a clean handover to sales
- Talk to test managers, IT leads and business units and turn what you learn into messages, case studies and content
- Plan events and sponsorships such as Nordic Testing Days so that they lead to measurable conversations
- Use AI tools for copy, images, video and analysis so that a small team gets a lot done
- Keep an eye on metrics such as cost per lead, pipeline and win rate, and report to management
What you bring
- Several years of B2B growth or performance marketing, ideally for IT services or software
- Confident with LinkedIn Ads, Google Ads, CRM, marketing automation and web analytics
- You enjoy numbers and analyse them yourself instead of waiting for a report
- A hands-on attitude: you build landing pages and campaigns yourself
- Curiosity about AI tools and the will to use them every day
- Native-level German and fluent English
Nice to have
- Experience with software testing, quality assurance or IT consulting
- Experience with trade fairs and conferences
What we offer
- Competitive salary
- Permanent full-time employment
- Work in a stable European company with international growth
- Fully remote, or from one of our offices in six EU countries
- Responsible tasks with a high degree of independence
- Training and certification, for example to ISTQB
- People-oriented management and a sound work-life balance
- Paid vacation
Sounds like you?
You are convinced of our idea and want to take off together with us? We look forward to your application. If you have any questions about the position, please contact our HR team.