How Localization And Usability Testing Can Help You Gain Users' Trust

We have established that testing is a crucial part of the software development cycle. The different kinds of testing achieve different goals. Localization testing and usability or user experience testing are important tests that can help you gain the trust of your users, and this article will tell you how to earn and maintain that trust.

What is localization testing?

Localization testing is a type of software testing carried out to assess the quality of an application in a specific area or locale. This testing checks the functionality and usability of a product within a particular region; hence the “local” version of the product is tested.

Let’s say, for example, you designed a step monitoring application for use in the UK and now want to expand its use to Germany. For this application to be just as efficient in Germany, it must be adapted for this new region’s cultural, linguistic, and functional requirements. This way, users in Germany can feel like your application was designed especially for them.

How can I gain the trust of my users with localization testing?

1. Improved User Experience

Localization testing ensures that you have made the right product for the right user. It matches your application to any region, providing a good user experience regardless of language or cultural differences. Imagine you opened a website to access important information, and the content was written in a language you don’t understand, with no option to translate. Surely, you’d think, “This was not written for me,” and immediately leave the website to look for another one you can understand. Localization prevents scenarios like this by ensuring that users in specific regions can easily use your product because it has been optimized for them. If you can guarantee a good user experience, your users can trust and rely on your product.

2. Travel with existing customers

Humans are creatures of habit and are likely to stick with what’s familiar. This means that when in a new environment, users will look for local versions of a product they already know. If a user can access and use your product in a new location, you gain their trust because it makes them feel that you were thinking of them. Localization testing can help you achieve this by ensuring that your product works the same in different locales. Suppose your company operates in 5 different countries, for example. In that case, localization testing will ensure that your product functions effectively in these 5 countries, and your existing users can take you along with them when they travel.

3. Build your authority

Localization testing helps you maintain a competitive edge against global brands as well as local brands. Because localization testing is scalable, it is easy to invest in it during the developmental stage, then incorporate it in the expansion process. By ensuring that your product is positioned competitively in the market, you can build your authority and gain the trust of users.

What is usability testing?

Usability is the ease with which a user can achieve their goal on your product. Usability testing assesses the usability of your product by testing it on representative users. Typically, during a usability test, the users are observed as they attempt to complete specific tasks. This testing is carried out repeatedly throughout the development cycle and is crucial to ensure the quality of your product.

Remember the hypothetical step monitoring app you designed earlier in this article? To investigate your users’ experience while using the app, you must carry out a series of usability tests using representative users. These users could be strategically selected to represent the different age groups and genders of people who use your application. To carry out this test, these users are asked to complete a task on the app, for example, set a daily step goal, then they are observed as they attempt to complete this task.

There are several objectives of carrying out usability testing. Some of these objectives include; determining if selected users can successfully complete tasks without any assistance, observing their behavior while carrying out tasks, identifying any problems users might encounter, and developing solutions to these problems.

How can I gain the trust of my users with usability testing?

By watching people use your product, you can discover flaws in the design, especially flaws that could easily be overlooked, and fix them. This leads to a better product and, in turn, a better user experience for your clients.

Do users express frustration while carrying out a task? Are they unable to locate a key feature? Do they require assistance to complete a certain task? User experience plays a role in the success of any product. If users find it difficult to complete tasks on your application, they are unlikely to use it. By leveraging the insights you get from usability testing, you can create the right products for your users and gain their trust.

Quality.One is your reliable testing partner.

At Quality.One, we offer top-notch testing as a service, including localization testing and user experience testing. We work with you to satisfy your testing needs while keeping your goals and budget in mind.

Did you know that our team of experts is available to work with you either on-site or nearshore? Get in touch with us today, and let’s discuss how to make your product better!